March 2, 2025 @ 8:00 am – March 4, 2025 @ 10:00 pm

If you need a SCAC code, click here.
About the Event
NMFTA will be hosting three days of meetings and social activities offering many forums for discussion of issues important to the LTL motor carrier industry. Mark your calendars and make plans to attend our upcoming meeting at the Sheraton Sand Key Resort in Clearwater Beach, FL from March 2-4, 2025.
Attendance is limited to NMFTA carrier members. Any officer, owner, or employee of a motor carrier who is a member of NMFTA can register.
About Clearwater Beach
Clearwater Beach, located on Florida’s Gulf Coast, is renowned for its powdery white sands and crystal-clear waters, earning it a reputation as one of the top beaches in the United States. With its stunning sunsets and warm, inviting climate year-round, Clearwater Beach offers an idyllic escape for attendees and guests. Beyond its pristine shores, visitors can explore a vibrant beachfront lined with bustling cafes, entertainment, and charming shops. Whether relaxing on the beach, indulging in fresh seafood, or enjoying the lively atmosphere, Clearwater Beach promises an unforgettable coastal getaway.


Hotel Info

Sheraton Sand Key Resort
1160 Gulf Blvd.
Clearwater Beach, FL 33767
(727) 595-1611
The rate for single/double occupancy is $269.00 per night plus all applicable taxes. More than two people per room could result in additional fees.
Preliminary Schedule
*This program is currently under development. All content and timing is subject to change without notice.
Sunday, March 2, 2025
6:00-6:30 am ET | Golf/Fishing Breakfast |
6:30-7:00 am ET | |
6:30-7:00 am ET | Golf Transportation |
7:00-7:40 am ET | Golf Tournament Practice Swings |
7:00-11:00 am ET | |
7:40 am-12:00 pm ET | Golf Tournament |
11:00-11:30 am ET | |
11:30 am-1:00 pm ET | |
12:00-1:30 pm ET | Golf Tournament Luncheon |
1:00-1:30 pm ET | |
1:30-2:00 pm ET | Golf Transportation to Hotel |
3:00-5:30 pm ET | Board of Directors Meeting |
3:00-6:00 pm ET | Registration/Information |
6:00-6:30 pm ET | First Timer’s Reception |
6:30-7:15 pm ET | Chairman’s Reception |
7:15-8:30 pm ET | Chairman’s Dinner |
monday, march 3, 2025
6:30-8:00 am ET | Registration/Information |
7:00-8:00 am ET | Buffet Breakfast |
8:00-8:45 am ET | Mark Whitacre, When Good Leaders Lose Their Way What happens when integrity takes a backseat to ambition? Join Mark Whitacre, whose extraordinary true story of success, scandal, and redemption has captivated audiences worldwide. As a former senior executive turned whistleblower at one of the largest corporate fraud cases in history, Mark shares an honest and compelling account of how good leaders can lose their way—and the lessons learned from his personal journey. |
8:45-10:15 am ET | Classification Resource Committee (CRC) The Classification Resource Committee (CRC) provides information and other resources to the Freight Classification Development Council (FCDC) on matters relating to the content of the National Motor Freight Classification (NMFC)®. It provides information on classification research activities, the transportation characteristics of products moving via motor carrier and on motor carrier operations. The CRC may make recommendations and give advice regarding the Procedures for developing and maintaining the NMFC. |
10:15-10:30 am ET | Move Break |
10:30-11:00 am ET | Carrier Procedures Committee The Carrier Procedures Committee (CPC) considers procedures and best practices, rules and regulations covering interline settlements, claims, and other related traffic matters, and develops model agreements for use by the membership. |
10:30-11:00 am ET | Digital LTL Committee The Digital LTL Committee reviews who is currently using electronic bills of lading (eBOL), a mapping project which will highlight paper fields on an electronic sample, terms and conditions, notes, as well as shipper and carrier certifications. |
10:30-11:00 am ET | Regulatory Policy Committee The Regulatory Policy Committee considers and directs participation on behalf of the membership for regulatory, and/or judicial proceedings which it deems to be of interest to or affect the membership in the conduct of their business which benefit, or are perceived as a detriment to, the motor carrier industry. |
10:45-11:00 am ET | |
11:00-11:15 am ET | Move Break |
11:00 am-12:30 pm ET | |
11:15 am-12:15 pm ET | Sustainability Panel Panelists: Sara Graf, Estes Express Lines; Jeff Hove, Transportation Energy Institute; and Jim Mullen, NMFTA |
12:15-1:00 pm ET | Buffet Lunch |
12:30-12:45 pm ET | |
12:45-2:00 pm ET | |
1:00-2:30 pm ET | Freight Classification Development Council (FCDC) The Freight Classification Development Council (FCDC) is responsible for establishing, maintaining, and updating the classification related provisions of the NMFC®. The Council is also responsible for initiating and evaluating proposals related to the classification of commodities including associated rules and packaging standards. This includes proposals for amending or establishing the classification of commodities; commodity descriptions; classes; rules; packaging; and any other classification-related provision in the NMFC subject to the jurisdiction of the Council. |
2:00-2:15 pm ET | |
2:30-3:30 pm ET | Chris Dyer, The Power of Culture: How Anyone Can Drive Impact Learn how to create a company culture that bridges generational divides, enhances communication, and drives retention. This session will explore practical strategies for fostering transparency, engagement, and a shared sense of purpose, empowering leaders to manage multi-generational teams with confidence and clarity. |
3:30-5:00 pm ET | General Membership Meeting |
5:30-6:00 pm ET | Transportation to Clearwater Marine Aquarium Dinner |
6:00-8:30 pm ET | Reception and Dinner at Clearwater Marine Aquarium |
8:30-9:00 pm ET | Transportation to Hotel |
Tuesday, March 4, 2025
7:30-9:00 am ET | Registration/Information |
8:00-9:00 am ET | Buffet Breakfast |
9:00-10:00 am ET | Avery Vise, Economic Update As the trucking industry and supply chain continue to navigate economic uncertainties, understanding the road ahead has never been more critical. In this session, we’ll take an in-depth look at the current economic landscape, its impact on trucking and supply chain operations, and what the remainder of 2025 could hold. |
9:00-9:30 am ET | Spouse/Guest Transfer to Florida Botanical |
9:30-11:30 am ET | |
10:00 am-12:00 pm ET | Empowering Insights: Crafting Data for Customer Success In today’s competitive landscape, data is more than just numbers—it’s the key to unlocking customer success. We’ll explore how organizations can transform raw data into actionable insights that drive value and strengthen customer relationships. |
11:30 am-12:00 pm ET | |
12:00-1:00 pm ET | Lunch |
1:00-2:00 pm ET | Chris Dyer, The Future of Work: AI, Change, and What’s Next – Panel Discover why innovation cycles are accelerating and how emerging technologies like AI are reshaping the workplace. This session will help leaders and employees prepare for what’s next, offering actionable insights on staying relevant, fostering adaptability, and leveraging innovation to maintain a competitive edge. Panelists: Brad Owens, ABF (ArcBest); LaDona Teague, FedEx; and Joe Ohr, NMFTA |
2:00-2:30 pm ET | Break |
2:30-4:00 pm ET | Unlocking Insights with PROS Data: A Deep Dive into Business Intelligence Join us for an engaging session on the powerful data capabilities offered by PROS. Discover how diverse datasets can be leveraged to deliver actionable insights that drive smarter business decisions. |
6:00-8:30 pm ET | NMFTA Beach Party Reception and Dinner – Sheraton Sand Key Beach |
Wednesday, March 5, 2025
8:00-9:00 am ET | Benchmarking Best Practices Group Breakfast |
9:00 am-12:00 pm ET | Benchmarking Best Practices Group |
Questions?
For questions regarding the meeting or assistance registering, contact Lily Eghtessad at lily.eghtessad@nmfta.org.