February 10, 2026 @ 10:00 am – 11:00 am PDT
Join the Digital Standards Development Council™ (DSDC)™ at Manifest 2026 on February 10, 2026 at 7:00 am PT, for our annual Membership Meeting—where the future of freight digitalization takes shape.
This year’s meeting brings together leaders from both the Digital Less-than-Truckload (LTL) and Digital Full Truckload (FTL) Council to explore the next chapter of application programming interface (API) standard adoption across North America.
Attendees will gain exclusive insight into how DSDC standards—like the latest Preliminary Freight Charges (PFC) API—are driving measurable improvements in billing accuracy, data visibility, and process automation across the supply chain.
We’ll look back on a year of major milestones, celebrate council achievements in digital standards adoption, and discuss what’s ahead for 2026 as the DSDC expands its leadership in freight interoperability and collaboration.
Despite the early morning session, attendees can expect a high-energy session featuring updates from the National Motor Freight Traffic Association, Inc.® (NMFTA)™ and DSDC leadership, insights from early adopters, and a forward-looking discussion on how the LTL and FTL segments of the industry can work together to accelerate digital transformation.
This is an in-person event only. The event will not be recorded.
Please note: Attendance at the DSDC Membership Meeting requires registration for Manifest 2026. Please use the link above for a discount off the current registration price.
Who Should Attend
DSDC Council Members, for-hire and private fleet motor carriers, shippers, 3PLs, brokers, TMS providers, and technology partners driving freight digitalization initiatives within their organizations.
Why Attend
- Stay current on API standard adoption and implementation progress;
- Gain visibility into DSDC’s roadmap for 2026 and beyond; and
- Connect with peers advancing digital transformation across LTL and FTL networks.
Agenda
| Welcome and Call to Order |
| DSDC Update and 2026 Priorities – Keith Peterson, NMFTA 1. Update on the latest activities of the Digital Less-Than-Truckload (LTL) and Digital Full Truckload (FTL) Councils and recent workshops. 2. Roadmap snapshot and how to get involved. |
| Benefits of API Adoption – Keith Peterson and Greg West C.H. Robinson shares how they collaborate with customers to implement the eBOL API Standard leading to accelerated digitization efforts. |
| Old Business |
| New Business |
| Adjournment |
Meet Your Speakers
Keith Peterson has more than two decades of experience in technical operations, customer success management, and both product and customer support.
Currently serving as the Vice President of Operations for the NMFTA, he plays a pivotal role in helping to advance the industry through classification and digitization.
Prior to his role at NMFTA, Peterson started his career as a driver for TWT Refrigerated Transport, then worked in operations for System Transport and Interstate Distributor Co., all asset-based carriers. He then served in numerous strategic operations positions at Qualcomm and Omnitracs, and most recently held the position of Senior Director of Professional Services at Solera, Inc.
He earned his Bachelor of Science in Human Resources Management/Personnel Administration from Eastern Washington University in Cheney, WA.
Greg West is vice president of service lines at C.H. Robinson, the global leader in Lean AI supply chains. He oversees the company’s less than truckload (LTL) business, which has the largest network of LTL carriers in North America and moves more LTL freight than any 3PL in North America. He also directs warehousing and consolidation services, port services, last mile solutions, and expedited services.
Greg contributes to the advancement of the transportation sector through his service on the board of NMFTA’s LTL Digital Council and the board of SMC³, a technology provider specializing in LTL.
His career spans more than three decades in transportation and logistics, including 17 years at Roadway Express. He holds a Bachelor of Business Administration degree in finance from the University of Iowa.
