The National Motor Freight Traffic Association Inc. (NMFTA)™ is proud to announce that it has been honored with a 2025 MarCom Award for its “ClassIT+ Product Launch” campaign, in the category Strategic Communications | Marketing/Promotion Campaign | 105c. Product Launch.
This recognition builds on NMFTA’s award-winning marketing and communications efforts, following the 2024 MarCom Gold and GDUSA Design Award wins.
The MarCom Awards are administered by the Association of Marketing and Communication Professionals (AMCP) and are one of the most respected creative competitions in the global marketing and communications industry. Each year, thousands of entries are evaluated for excellence, creativity, and strategic impact. This year, there were over 8,000 entries, with only the top 18% honored as Gold Winners.
The ClassIT+ product launch and its campaign demonstrated NMFTA’s continued commitment to innovation, clarity, and value for the less-than-truckload (LTL) freight industry. The campaign combined targeted messaging, creative design, digital outreach, member education, and stakeholder engagement to drive market awareness and adoption of this new product.
Winning in the Product Launch category reflects the successful planning, promotion and execution of a major initiative—from concept through deployment.
“Receiving this MarCom Award for the ClassIT+ product launch is a huge affirmation of the hard work our marketing, communications, and product teams have put in,” said Joe Ohr, chief operating officer at NMFTA. “As we continue to modernize LTL freight classification and digital solutions for the LTL community, this distinction strengthens our resolve to deliver even greater value and clarity for our members and partners.”
For more information about ClassIT+, visit classitplus.nmfta.org.
About NMFTA
Since 1956, the National Motor Freight Traffic Association (NMFTA)™ has represented the interests of the less-than-truckload (LTL) motor carrier industry. The NMFTA publishes the National Motor Freight Classification (NMFC®), manages its digital counterpart, ClassIT+™, assigns Standard Carrier Alpha Code® (SCAC®) and Standard Point Location Code (SPLC®), develops digital standards for the LTL industry, and safeguards those digital standards through cybersecurity research, dissemination of studies, and education. Membership in NMFTA is available to all for-hire interstate and intrastate motor carriers. For more information, visit www.nmfta.org.
About MarCom Awards
The MarCom Awards are administered by the Association of Marketing and Communication Professionals (AMCP) and are one of the most respected creative competitions in the global marketing and communications industry. Each year, thousands of entries from dozens of countries are evaluated for excellence, creativity, and strategic impact. For more information, visit www.marcomawards.com.
Contact
Marli Hall
Director of Communications and Marketing
marli.hall@nmfta.org
703-665-3559
