Marli Hall’s extensive supply chain industry expertise, community involvement, and communications skillset make her the ideal professional for role.
The National Motor Freight Traffic Association, Inc. (NMFTA)™ is proud to announce the promotion of Marli Hall to Director of Public Relations. With over a decade of experience in the supply chain industry and communications, Hall’s expertise is now pivotal in enhancing the profiles of NMFTA executive thought leaders and positioning the organization at the forefront of industry discussions on cybersecurity and the creation of digital standards.
“Marli’s understanding of the supply chain and her dedication to NMFTA are invaluable,” said Caroline Lyle, chief marketing officer for NMFTA. “She has managed external communications to amplify NMFTA’s voice in the market. In her new role, she will develop and implement comprehensive communication strategies that effectively convey our mission across all media platforms.”
Hall’s outstanding track record in managing stakeholder relationships and her acumen in public relations have been instrumental in launching impactful campaigns addressing key industry issues such as less-than-truckload (LTL) freight classification updates, digitalization standards, and trucking cybersecurity trends.
“With Marli’s extensive experience in the industry, she has demonstrated an exceptional ability to build and maintain strong relationships with peers and media representatives,” said Debbie Sparks, executive director for NMFTA. “Marli’s continued contributions will help drive our industry toward greater efficiency and safety each day.”
Hall’s commitment to the supply chain industry extends beyond her professional role. She has significantly contributed to initiatives like the Federal Motor Carrier Safety Administration’s (FMCSA) Our Roads Our Safety program, Wreaths Across America, the U.S. Capitol Christmas Tree, and the Vietnam Veterans Memorial Fund’s The Wall That Heals.
“My objective has always been to make a positive impact on the industry that I serve,” said Hall. “I am looking forward to communicating with stakeholders on some of the most critical issues we face today.”
Hall is an active member in the Public Relations Society of America (PRSA), Council of Supply Chain Management Professionals (CSCMP), and the American Society of Association Executives (ASAE).
About NMFTA
Since 1956, the National Motor Freight Traffic Association, Inc. (NMFTA)™️ has been setting standards that empower an efficient, secure supply chain. The NMFTA publishes the National Motor Freight Classification (NMFC)®️, assigns Standard Carrier Alpha Code™ (SCAC®), assignment of Standard Point Location Codes® (SPLC™), develops digital standards for the trucking industry, and safeguards those digital standards through cybersecurity research, dissemination of studies, and education. Membership in NMFTA is available to all for-hire interstate and intrastate motor carriers. For more information, visit www.nmfta.org.
Contact
Caroline Lyle
Chief Marketing Officer
caroline.lyle@nmfta.org
703-646-7208
