The National Motor Freight Traffic Association, Inc.® (NMFTA)™ brand represents trust, accuracy, and leadership across the freight and supply chain ecosystem. To ensure consistent and correct use of our name and visual identity, we’ve provided the approved logo assets and brand guidance below.
These resources are intended for use by media, partners, event organizers, vendors, and others referencing NMFTA in public-facing materials.
NMFTA Logo Assets
Download official NMFTA logo files in approved formats and color variations. These assets may be used in accordance with the guidelines outlined on this page.
Please do not alter, distort, recolor, or modify NMFTA logos, or place them on backgrounds that reduce legibility.
Brand Usage Overview
When referencing NMFTA:
- Use the full name National Motor Freight Traffic Association, Inc.® (NMFTA)™ (with registered and trademarks) on first reference;
- Maintain appropriate clear space around logos;
- Use approved color and background treatments only; and
- Avoid implying endorsement, partnership, or sponsorship without authorization.
Looking for the full brand guidelines?
Download the complete NMFTA Brand and Logo Guidelines (PDF) here.
NMFTA Programs & Sub-Brands
Logos and brand assets for select NMFTA programs (such as Standard Carrier Alpha Code® (SCAC™), National Motor Freight Classification® (NMFC)™, ClassIT+™, and Digital Standards Development Council™ (DSDC)™ are provided for approved uses. Program logos may have additional usage requirements.
Governance Note
Use of NMFTA logos and brand assets is subject to these guidelines and may require approval for certain partnership, sponsorship, or promotional uses. NMFTA reserves the right to review or restrict use to protect brand integrity.
Questions or Requests
If you’re unsure whether your intended use is appropriate—or need assets for a specific collaboration or event—please contact the NMFTA communications team at marketing@nmfta.org.
