Whether you’re an association member, media outlet, technology partner, event organizer, or industry collaborator, how the National Motor Freight Traffic Association, Inc.® (NMFTA)™ is represented publicly matters.
To support accurate, consistent use of our name and visual identity, NMFTA has published official brand and logo guidelines on our website—making it easier to represent the association clearly and correctly across digital, print, and event materials.
What’s included
Our Brand & Logo Guidelines page provides:
- Official NMFTA logo files (approved formats and color variations);
- Basic logo usage guidance, including spacing and background rules;
- Brand colors and typography; and
- Guidance for referencing NMFTA and select NMFTA programs.
These resources are intended to streamline collaboration while protecting the integrity of the NMFTA brand across the freight and supply chain ecosystem.
Why this matters
NMFTA supports critical industry standards, data, and services used across trucking, logistics, and transportation. Consistent brand usage:
- Reduces confusion in the marketplace;
- Helps media and partners represent NMFTA accurately; and
- Reinforces trust in NMFTA’s role as a standards-setting organization.
Whether NMFTA is referenced in a news article, conference agenda, sponsorship graphic, or partner announcement, these guidelines help ensure clarity and consistency.
Access the guidelines
All approved brand assets and usage guidance are available here:
Brand & Logo Guidelines
Use of NMFTA logos and brand assets is subject to these guidelines and may require approval for certain partnership, sponsorship, or promotional uses.
If you have questions about appropriate use or need assets for a specific partnership or event, our communications team is happy to help: marketing@nmfta.org
