Next-Level Freight Classification with ClassIT+: Your Main Tool to Navigating the NMFC Changes and Mastering Freight Classification 

Meet Your Speakers

Joe Ohr has more than two decades of experience in technical operations, customer success management, IT, customer support, and product support. 

Currently serving as the Chief Operating Officer for the National Motor Freight Traffic Association, Inc. (NMFTA)™, he plays a pivotal role in helping to advance the industry through digitization, classification, and cybersecurity.  

Prior to Ohr’s role at NMFTA, he served as in numerous IT, engineering, and operations positions at Qualcomm and Eaton, and most recently held the position of Senior Vice President of Operations/Customer Experience at Omnitracs.  

Throughout his career, Ohr has provided strategic guidance, vision, and a roadmap for addressing long-term customer challenges. He has played a key role in accelerating revenue growth and has collaborated closely with IT, product, and engineering teams to foster stronger partnerships with strategic customers and peers. Additionally, Ohr has overseen post sales customer support and service teams, as well as operations, managing a workforce of over 400 individuals. 

He holds multiple certifications such as CCNA from Cisco and MCSE from Microsoft and earned his Bachelor of Science in Education from the Ohio State University. Due to his contributions to the industry, he earned a spot in the Inner Circle in 2015 and 2018 from Qualcomm and Omnitracs. 

Holly Taylor is the Director of Product at NMFTA. In her current role as Director of Product, Holly leverages her diverse background to lead cross-functional teams, shape strategic product visions, as well as anticipate and deliver solutions that exceed market expectations. Her unique blend of technical expertise and leadership skills has driven product success and customer satisfaction, positioning her as a pivotal force in shaping the future of NMFTA’s products.

With over 24 years of extensive experience in the software industry, Holly is a seasoned professional known for driving innovation and excellence across the product lifecycle. She began her career as a Technical Writer, where she honed a meticulous attention to detail and a deep understanding of user needs. Progressing to roles such as Documentation Manager and eventually Senior Product Manager, she built a reputation for transforming complex technical concepts into clear and intuitive applications.

Keith Peterson has more than two decades of experience in technical operations, customer success management, and both product and customer support.

Currently serving as the Director of Operations for the National Motor Freight Traffic Association, Inc. (NMFTA)™, he plays a pivotal role in helping to advance the industry through classification and digitization.

Prior to his role at NMFTA, Peterson started his career as a driver for TWT Refrigerated Transport, then worked in operations for System Transport and Interstate Distributor Co., all asset-based carriers. He then served in numerous strategic operations positions at Qualcomm and Omnitracs, and most recently held the position of Senior Director of Professional Services at Solera, Inc.

He earned his Bachelor of Science in Human Resources Management/Personnel Administration from Eastern Washington University in Cheney, WA.